Creative direction and execution for a full funnel marketing campaign to drive sales of the Baoli forklift range in the lead up to the End of Financial Year Sales.
Baoli EOFY Campaign
Role:
Creative Direction and Execution.
Figma, Photoshop, After Effects and Creatopy.
Tools:
To drive sales of forklifts in the lead up to the end of financial year.
01 The Ask
The reliable and affordable forklift range that delivers unexpected value.
02 Proposition
03 Idea
The value customers experience when purchasing a Baoli forklift comes from combining the unexpected reliability and performance they deliver.
Using the visual language associated with blueprints, this creative makes it clear that Baoli is the perfect formula for affordability and reliability.
The Blueprint for Affordable and Reliable
The creative showcases Baoli forklifts sitting amongst blueprint type visuals that display the plan, model, or template for the perfect forklift.
The asset roll out consisted of social, google display, EDM banners, digital out of home, audio and video ads. In the awareness stage of the marketing funnel A/B testing was also carried out with alternating creatives. As the campaign went through the consideration and conversions phases the urgency in the creative messaging increased.
