BetOnline GIPHYs
An animated set of 3D branded sports and gaming icons.
Creative and Animator.
Role:
Photoshop, After Effects and Blender.
Tools:
To create a greater presence for BetOnline’s social platforms in a playful and engaging way, increasing awareness of the BetOnline brand.
01 The Ask
Produce a set of animated GIPHYs utilising a range of sports and gaming icons relevant to BetOnline, to be used across instagram and other social platforms.
This allows players to interact with the brand in a different way.
02 Idea
1 / GIPHYs can be quiet small, so brand assets need to be prominent.
2 / Animation should be a smooth loop, as GIPHYs loop forever.
3 / Simple and clean animations seem to work best.
03 Considerations
Keeping the considerations in mind, designed and animated the different sports and gaming assets in blender and they were published to GIPHY.
The high resolution 3D statics were also used as design elements within banners on the BetOnline website.
The full set includes sports balls/equipment, gaming cards, poker chips and BetOnline logos.
04 Design & Animation
