Linde’s Stand Signage
Creative execution for Linde’s space at the Metcash Expo.

Creative.
Role:
Indesign, Photoshop and Illustrator.
Tools:
Create an experiential space for Linde Material Handling to showcase their solutions at the 2022 Metcash Food Expo.
01 The Ask
1 / The space needs to be eye catching.
2 / Content needs to be easily digestible.
02 Considerations
To ensure the space was eye catching and connected, the iconic Linde ribbon runs across the top of the creatives, joining each of the signs. To manage the amount of content, I used a clean layout with a strong visual hierarchy.